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ABOUT US

A Brand Born From Real Athlete Needs

Story Behind Us

EneGel Sport Nutrition was created to address a genuine challenge faced by Muslim athletes, finding halal-certified sports nutrition products that truly perform. 

As a proudly Bumiputera-owned company, we combine a deep understanding of athletes’ physical demands with strict halal standards, crafting products that support peak performance without compromising belief and quality.

That’s How We Made It

For over a year, EneGel evolved through the real experiences of athletes from football fields to cycling routes, running tracks, and gym sessions.

We didn’t just develop formulas in a lab, we put early versions directly into the hands of athletes. They tested EneGel during their most demanding moments, pushing limits and sharing honest feedback. Their insights became our blueprint.

Through continuous research, analysis, and refinement, we created a nutrition product built to meet the real-world challenges athletes face, engineered with science and proven by experience.

This is the pulse that ignites every step with EneGel.

High Voltage Performance

Bring the power. Ignite the game.

Inspired by Usain Bolt gesture

A symbol of unstoppable speed and strength.

Dual Action Formula by Color

Neon Green = Energy
Purple = Recovery

The Driving Force

Our Advisor and Ambassador: Dato’ Zainal Abidin Hassan

Dato’ Zainal Abidin Hassan is a celebrated former Malaysian footballer and coach, known for his leadership on and off the field. With over 180 international caps, multiple domestic titles, and a place in the FIFA Century Club, he brings decades of athletic excellence into the DNA of EneGel. His transition from sports to entrepreneurship reflects his passion for promoting fitness, wellness, and national pride through quality nutrition.

Vision

To be Malaysia’s leading halal sports nutrition brand, trusted by athletes and fitness communities across Southeast Asia and beyond.

Mission

To deliver clean, effective, and accessible sports nutrition while upholding values of integrity, inclusivity, and Bumiputera empowerment.

INCREASE STAMINA. MAINTAIN FOCUS. MAXIMISE RECOVERY